ABC Catering Academy

Free Class

How One Catering Weekend Can Pay What Your Week Pays Now

You're in the right place. Over the next 20 minutes, Chef Alan teams up with CaterBuild's business and technical architect, Keith Kravitz, to hand you two tools you can use today: a magnetic, one-sentence brand identity, and the exact minimum price you must set so you never book a gig at a loss again.

The class is being filmed right now.

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What You'll Walk Away With — Free

Your USP

Finish the one sentence that makes buyers pick YOU instead of scrolling past: “I’m the caterer who ___.”

Your Minimum Booking Fee

The floor you’ll never pack a van below — so you stop working events for free.

The 3-number truth

The costs most side-gig caterers guess on, and why guessing quietly erases the profit.

A live look at CaterBuild

Watch the pricing math get done in seconds instead of a spreadsheet.

Get the Class the Day It Drops

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You've Got Two Pieces. The System Has the Other Eleven.

The free class gives you your brand and your pricing floor. Here's how to get the rest.

Build the whole business with us

The 8-Week Catering Academy — your first 3 clients, prep, labor, and the venue partnerships that turn one event into recurring income.

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Just want the pricing tool now

CaterBuild prices, scales, and shops every gig for you. Lock your margins on your very next event.

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ABC Catering Academy tuition does not include business licenses, insurance, ingredients, kitchen rental, payroll, vehicles, equipment, paid advertising, payment-processing fees or other third-party operating expenses unless expressly stated.