From 40-Year Master Chef Alan Bergman
We Build Profitable Catering Businesses.
Whether you're plating your first paid dinner or ready to book weddings every weekend, ABC Catering Academy gives you the menus, pricing, systems, and software to launch and grow a profitable catering business — the part no kitchen ever taught you.
Which one is you right now?
You're thirty-six, your back hurts every morning, and you make less than your friend who does HVAC — and he's home by five. You can cook circles around half the people getting paid more than you. You just don't know how to get paid for it directly.
That's me →Everyone tells you to go pro. You've catered three showers and a wedding for free. You don't know if it's legal to cook out of your house, you don't know where else you'd cook, and you have no idea what to charge — so you've been saying "someday" for six years.
That's me →You booked a hundred and eighty thousand last year and there's nothing in the bank. You're working every weekend. You suspect some of these events lose money and you can't prove which ones.
That's me →Your dining room does forty percent on a Tuesday. You're paying rent, gas, and a full crew to serve eleven covers. Everyone says catering is the answer and nobody's told you how to price it.
That's me →What You'll Be Able to Do
By the End, You'll Run a Real Catering Business — Not Just Cook
40 years of a master chef's playbook, a proven business blueprint, and software that does the math.
Land your first 3 paying clients
With zero ad spend — using hyper-local outreach that works even if nobody knows your name yet.
Price every gig to actually profit
Stop guessing per-head. Know the exact floor that protects your margin on every event.
Build menus that travel and hold
Chef Alan's formulas for food that tastes elite 30 minutes after it leaves the pan.
Prep 75% in advance, stress-free
The exact backward-from-event timeline so the day-of runs like clockwork.
Hire help that shows up
Find, audition, and manage gig labor so you're never short-staffed at 4 AM.
Turn one event into recurring revenue
Land standing contracts with venues, offices, and corporate clients.
From first dish to full-time
Your Catering Business in 4 Steps
The exact road Chef Alan walks you down — from your very first paid dinner to booked weddings.
Cook like a pro
Plate, time, and serve like a caterer — not a home cook. Nail the menu that gets you rebooked.
Book your first paid gig
Price it for real profit, land the client, and get paid for your first event.
Build steady business
Referrals, repeat clients, and a calendar with paid events on it — every month.
Weddings & big events
Go full-time. Cater the big paydays with confidence, and turn down the dates you don't want.
Chef Alan Bergman
Forty years running catering operations and three decades teaching the next generation of culinary talent. Chef Alan has seen thousands of talented cooks make one fatal mistake — thinking a great dinner for four means they can run a catering business.
- • 40 years professional catering experience
- • 30 years teaching culinary talent
- • Founder/Operator, ABC catering
“The difference between a great cook and a paid caterer isn't talent. It's systems. I'll show you exactly what I learned.”
Stop Guessing Your Margins. Let AI Run the Math.
CaterBuild prices, scales, and shops every gig for you. Set your Minimum Booking Fee and lock margins on every event.
Instant menu costing
Type in your menu and CaterBuild maps your exact ingredient cost per portion — no spreadsheets.
One-click batch scaling
Go from a 10-guest tasting to a 225-guest wedding with one tap. Quantities and prep scale perfectly.
Auto shopping lists
The app aggregates every ingredient into one wholesale shopping list, weights and all.
Locked profit margin
When prices spike, your quote adjusts automatically so your net stays protected.
Become a Founding Member
Twenty seats. $997. Application required.
This program will be priced at $4,997 when it opens publicly.
ABC Catering Academy tuition does not include business licenses, insurance, ingredients, kitchen rental, payroll, vehicles, equipment, paid advertising, payment-processing fees or other third-party operating expenses unless expressly stated.
Start With the Free Class
Ready to turn your culinary passion into a highly profitable catering business? Give us 20 minutes and we'll hand you the blueprint. Chef Alan teams up with CaterBuild's business and technical architect, Keith Kravitz, to give you two game-changing tools you can use today: a magnetic, one-sentence brand identity, and the exact minimum price you must set so you never book a gig at a loss again. Don't book another event until you've watched this.
Watch the Free Class →